Social-Led Integrated Campaign | 2025

Back to school is one of the biggest shopping moments of the year, and StockX’s core audience doesn’t shop it like anyone else. The Study Guide was built from what we knew about them: their age, where they live, and what they care about in culture. We merchandised the campaign around priority back-to-school products and styled them into a curated assortment that felt made for that audience. A social-first rollout on TikTok and Instagram carried through a sitewide takeover, shopping pages, banners, and CRM, all anchored by ecomm photography and unified into one cohesive shopping experience.

Brand Strategy, Campaign Brief, Merchandising, Styling, Integrated Rollout