StockX’s 'Now You Know” campaign reflected a fresh, more human creative voice for the global marketplace brand. Instead of operating through the traditional agency-to-production handoff, i led collaboration with BYT as a single creative partner from concept through delivery (something BYT has recently done for Nike, Harry’s, Google, and NYC fashion brand COLBO). Our internal integrated team developed the idea, writing, design, photography, film, and production within one cohesive process.