Social-Led Back-to-School Campaign with Paige Bueckers

Building on our multi-year partnership with StockX Ambassador Paige Bueckers, we made her the face of back to school and tapped her die-hard community to lead it. The campaign was anchored by “Grading Fits with Paige Bueckers & Brittany Hampton,” a YouTube episode with her stylist that became StockX’s highest-performing and most engaging YouTube video to date. Short-form clips and rapid-fire questions carried it across social, and Paige’s Picks, a curated edit of her favorites on StockX, gave her community a direct way to shop her style. The campaign extended to the University of Michigan with a long-form YouTube episode and short-form Tik Toks hosted by creator Gabby Gonz, featuring football players Colston Loveland, Semaj Morgan, and Donovan Edwards.

Campaign Brief, Talent Partnerships, Social Content Strategy, Integrated Marketing