For eight consecutive years, I owned StockX’s holiday campaign and promotional strategy, shaping how the brand showed up during its biggest shopping season. I led the work from go-to-market planning and creative development through execution, aligning brand, product, digital, merchandising, social, and PR teams. My role connected the creative story with the promotional mechanics and cross-channel rollout, building a cohesive experience from discovery to purchase. In 2025, Cyber Weekend delivered a 200%+ week-over-week sales lift.