My Cause My Cleats with Amon-Ra St. Brown

Giving Tuesday Partnership | Cyber 7 Holiday Campaign

For Giving Tuesday, we believed the most meaningful way for StockX to show up was to put its platform behind someone Detroit already rallies around, so we went to Amon-Ra St. Brown. I folded the partnership into StockX’s Cyber 7 holiday strategy, closing out the biggest shopping week of the year with purpose. His game-worn My Cause My Cleats pair and a signed jersey went up for auction on StockX, with proceeds going to his foundation, alongside a StockX-sponsored Lions event raising money for his charity. The campaign turned the marketplace into a vehicle for giving back to the city StockX calls home.

Partnership Sourcing, Auction Execution, Integrated Launch, Social Content Direction