Sitewide Customer Acquisition Promotion

A recurring promotional campaign designed to drive growth on StockX’s slower revenue days, using monthly $1 drops of rare sought-after products to incentivize new registrations, app downloads, and increase ad sales. Developed cross-functionally across product, catalog, engineering, and integrated marketing, Midweek Heat transformed a key growth opportunity into an engaging, high-value customer experience.

Strategic Planning, Integrated Project Management, GTM Lead