IYKYK – Brand Campaign

Q1 2026 | Streaming, OOH & Social

Now You Know reintroduced StockX. The brief for IYKYK was to prove the platform could travel, and to connect cultural credibility directly to product discovery. The campaign extended Now You Know through cinematic storytelling rooted in Detroit, StockX’s home, featuring local tastemakers, collectors, and artists who shape culture in the city. We rolled it out as a brand spot and a direct response cut for global streaming, alongside OOH, paid, and organic social. Merchandising integration across StockX spotlighted products tied to cultural moments and seasonal releases, from the Marty Supreme jacket to the season’s most anticipated drops, positioning the marketplace as the destination for what’s sought after right now.

Campaign Brief & Strategy, Full-Funnel Asset Planning, Rollout Strategy