NBA All-Star Weekend 2022

For basketball’s biggest weekend, StockX and the Cleveland Cavaliers took over Cleveland with StockX Factory: a Daniel Arsham x Tiffany & Co. basketball court, an exclusive Cavs flea-market shop with J Balvin and Hidden NY, and StockX panels and workshops, with the biggest names in fashion, sport and music coming through. With three major brands in one room, the content had to do justice to every partner and bring the experience to everyone who couldn’t be there.

Directed on-site social content and managed in-house creative production. We covered the weekend live across social, from talent arrivals to full panel discussions, then turned the footage into recaps that let anyone who missed Cleveland feel like they’d been in the room.

Content & Social Producer