Warner Bros. Partnership for the premiere of Sinners with Michael B. Jordan

Film Partnership & Exclusive Product Release

Film, sneaker culture, and exclusive product came together in a partnership built around Sinners, Ryan Coogler’s film starring Michael B. Jordan. We brought StockX into the film’s world by partnering with Warner Bros. and renowned sneaker artist Andu on a one-of-a-kind custom “Smoke & Stack” Juke Low, worn by Jordan himself on the premiere carpet. The pair was released through a $1 sweepstakes on StockX, supported by custom product photography and exclusive Michael B. Jordan content captured for social during his press tour. Connecting product, creative, talent, and PR into one story, the collaboration became StockX’s best-performing Instagram post to date.

Partnership Sourcing & Management, Product Collaboration, Talent Content, Integrated Launch

WWD, Complex, VIBE, Sneaker Freaker Magazine, The Source

"Sneakers have always been a way for me to express myself. This custom shoe brings both design and style and I’m excited to have the opportunity to release something that represents my journey as both an artist and a lover of sneakers and shoes," Jordan said. "Partnering with StockX made perfect sense. They’ve built a reputation for bringing exclusive, collectible items to a passionate community that I consider myself a part of."

- Michael B. Jordan.

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