Listings & Live Shopping

Product Launches | 2026

Our job was to launch two the biggest product updates in StockX history: Listings, which brought used and vintage to the marketplace for the first time, and StockX Live, a new way to shop via livestream auctions. Both had to feel like StockX from day one of launch, so we started by repositioning StockX’s ethos, evolving it from a verified marketplace into a platform with every way to shop current culture. From there, we built launch campaigns for both products, explaining each one and introducing it across every StockX channel to new and existing customers. Creator partners co-signed the new offerings and drove awareness, while we brought on the best sellers and built content around their listings and Live shows. After launch, a steady drumbeat of always-on content built trust in both products and kept them growing.

Brand Positioning, Go-to-Market, Integrated Marketing, Creator & Seller Partnership