The best stories in culture don’t live on a product page. The idea behind LISTED was that they live in the archives and closets of the people who shaped it, and the series was built to turn those archives into StockX’s most exclusive inventory: a series, a release model, and a launch system in one. Each episode unpacks the stories behind a collection, and the pieces drop exclusively on StockX Listings. Launched alongside Listings, one of the biggest product launches in StockX history, LISTED debuted with a 27-piece drop from P.J. Tucker, followed by 14 grails from Don C.

Series Strategy, Product Release Model Development, Integrated Launch

720K+ views across YouTube, Instagram, X, and TikTok in the first two episodes.

Press: Footwear News, Complex, Sole Retriever, WWD
Social: @complexsneakers, @peoplebrandsandthings, @create.scale