Ten years in, StockX celebrated where it started: Detroit. 10X was a three-day immersive pop-up built to thank the city and the community that made StockX, with a VIP party, an exclusive Rigorer product drop, exclusive StockX merch, and shoppable retail on site. We brought the right talent into the room and turned every day of the activation into content, with real-time social coverage and daily recaps carrying the moment far beyond Detroit, and post-event paid media extending its reach after the doors closed.

VIP Talent Sourcing, Content & Social Strategy, Production Management, Performance Strategy